The popularization of entrepreneurship and why most will fail.
Entrepreneurship… the pinnacle of a capitalistic society, a beacon of freedom, and a sign of prestige.
Right now, being an entrepreneur is IT!
I mean with heavy hitters like Gary Vaynerchuk, Lewis Howes, Grant Cardone and many others showcasing their fast paced lifestyles, earth shattering vision, and laser like focus, it’s easy to see why everyone seems to be breaking free of the 9–5 and joining the #nonjob movement.
It’s never been more “trendy” to be an entrepreneur, and now thanks to Youtube, LinkedIn, Instagram, and other platforms, everyone can experience first hand what they’re missing out on. And thanks to FOMO (Fear of missing out) millions of people every year are deciding to take the leap themselves.
Now don’t get me wrong, let me preface what i’m about to say by stating on the record “I am 100% for entrepreneurship”. I think building something for yourself and your family in the longterm is one of the most satisfying ways to live.
The problem is… a lot of people are getting into entrepreneurship for the wrong reasons, with false expectations, and they’re going to fail.
Because people are following these big luxury entrepreneur accounts on Youtube & Instagram, watching Tai Lopez drive around with models, fly in his private jet, and attend exclusive VIP events around his Hollywood home.
They see that and think that’s what entrepreneurship is all about. They want that lifestyle, and it seems entrepreneurship is the way to get it.
Start a business and your life will be filled with parties, clubbing, sexy models, private jets, nice cars, and giant mansions! That’s the message that consciously or unconsciously today’s entrepreneur influencers are spreading, and it’s dangerous.
Why is it dangerous?… Isn’t it a good thing that we’re inspiring more people to take control and build something more meaningful than a 9–5 career?
Well it would be a good thing, if the information that was inspiring entrepreneurs was actually truthful.
You see… all these entrepreneurial influencer and motivational accounts are putting out content that’s like a honeymoon highlight reel. You’re only seeing the parts that they want you to see, the fun stuff.
So people start thinking that’s actually what it’s like, they quit they’re job, and they jump to pursue a life of luxury and good times.
They think all they need is a good idea, some #hustle, and a vision. Within no time they’ll be driving their dream car, all their friends will look up to them, and they’ll be living it in up.
Do you know what happens to these people? They fail.
Do you know why they fail? Because that’s not what entrepreneurship actually is, not event close. No fancy cars, no models, no VIP parties, nope.
Entrepreneurship sucks, at least in the beginning. You don’t do it because you want to be cool, or you want some fancy car next week. Because I promise you that’s not going to happen.
So why should you become an entrepreneur?
If not for luxury cars and big houses, why become an entrepreneur?
You do it for one of three reasons:
1. No matter how hard you try, you just don’t fit in to a normal job. You can’t do it, you hate your life, your bored all damn day long, nothing is fulfilling you, and you can’t last another day. You need more! Even if you were getting paid a million dollars a year to work for someone, something inside you makes it unbearable. You realize you rather make 50k a year and work twice as much following a passion, or doing something you enjoy.
2. You have a very particular calling, an idea, or vision that keeps you up at night. Something you know the market needs. It could be a skill, a product, a service, whatever, and you just need to bring it into reality. You know that even if you weren’t paid a dollar to make it all happen, you’d do it anyway. Seeing your vision come to life is reward enough.
3. Pure circumstance. Maybe due to some reason beyond your control, a normal job simply isn’t an option even if you wanted it to be. Perhaps the economy just tanked, maybe you just got laid off and can’t find another job, or maybe you live in a really bad area, and the only jobs available to you involve flipping burgers, and that just wont support your family. So you are forced by circumstance to find your own way.
The Reality of Entrepreneurship
Why am I saying all of this? Why isn’t wanting a fancy car or a nice house a good enough reason for starting your own business or working for yourself?
Because being an entrepreneur is Fu*king hard! It Fu*king Sucks, and especially in the beginning it’s going to be painful.
In the beginning, you’re likely going to go months or years without a paycheque, your family/friends/spouse will have to put up with you working 24 hours a day 365 days a year, and they’re probably going to resent you for it.
Most people wont understand what your doing, and your going to feel more alone than you’ve probably ever felt in your life, and a long rest-full sleep will become a distant memory of days that once were.
If the only thing motivating you to get through all this is a fancy car, you’re not going to hold out. You’re going to fold like a house of cards in the breeze.
Because I hate to break it to you, but that fancy car aint comin, the big house aint either, and definitely no private jets, you’ll be lucky to land economy seats. At least not for years and year, and that’s if your really damn lucky.
The only thing that can truly get you through the torturous process of starting business, as the inability to accept doing anything else. You’ll walk a bed of needle if your only other option if jumping off a cliff.
Entrepreneurship is a lot like that, you’ll go through the pain if you know there is no other way. But if you’re in it for vanity reasons, trust me you wont find it. The truth is, everything that’s been popularized about entrepreneurship in recent times is false. The only moment in which you’ll actually experience some of the benefits you see, is once you’ve put in two decades of hard work, actually have some money in the bank, and people finally respect what you do. But even that doesn’t mean the hard stuff goes away, it just means you get some good with the bad.
With all of that said, i’m not trying to discourage anyone. All i’m trying to say is do it for the right reasons.
Yes entrepreneurship is trendy right now, yes it can be extremely rewarding, and yes it is currently easier than ever to start your own business.
Just make sure that if you do, you’re ready for the bad along with the good. Because in the beginning, none of that good exists.
The only good that comes out of starting a business is the fulfilment each night when you go to bed, and the excitement each day when you wake up.
If that’s not a good enough reason for you to become an entrepreneur, don’t do it, because nothing else is guaranteed.